Manager, Marketing Strategy and Growth

At NorthBay Health, the Manager of Marketing Strategy and Growth is a strategic leadership role that drives visibility, brand growth, and community impact across our expanding regional health system. This position blends leadership, strategic planning and hands-on execution – developing campaigns, managing ambulatory and service line marketing initiatives, and building and activating partnerships that connect patients, physicians and the community to high-quality care. The Manager of Marketing Strategy and Growth will be responsible for:

• Driving brand visibility and affinity, patient arrivals, retention, and ambulatory growth through integrated marketing campaigns that expand urgent care, primary care, and specialty service line volume.
• Leading physician marketing initiatives to strengthen referral relationships, enhance reputation, and support physician engagement and recruitment.
• Managing strategic sports and community partnerships / sponsorships) to increase brand visibility, engagement, and trust across the region. 

KEY RESPONSIBILITIES

Strategic Planning & Execution
Use market research and campaign insights to design and execute integrated marketing strategies that drive brand visibility, patient acquisition, ambulatory growth, and service line expansion. Plan and oversee high-visibility campaigns, including new facility launches and reputation-building initiatives. Develop strategies that strengthen patient access and conversion, including insurance coverage awareness, referral and scheduling pathways, while leveraging CRM tools and data insights to track and improve performance. Measure outcomes, analyze performance, and optimize tactics across digital, social, experiential, and traditional channels to maximize ROI.

Cross-Functional Collaboration
Partner with physicians, clinic administrators, executives, the Foundation, digital teams, community leaders, creative teams, and external vendors to ensure consistent messaging and alignment with organizational goals. Build strong relationships across internal and external stakeholders to support growth initiatives and reinforce NorthBay Health’s trusted role in the community.

Sports & Community Partnerships
Lead the activation and marketing strategies for sports partnerships, community sponsorships, and local engagement opportunities, positioning NorthBay Health as a visible, trusted partner across the region.

Content Development & Brand Stewardship
Curate, draft, review, and edit marketing content, advertising copy, and digital assets. Ensure brand voice, visuals, and messaging are applied consistently across all campaigns and initiatives.

Project & Budget Management
Oversee timelines, budgets, and vendor relationships to ensure campaigns and initiatives are delivered on time, within scope, and with measurable results.

Team Leadership 
Provide management, coaching, and collaboration support for marketing specialists, contractors, vendors, interns, and cross-functional project teams. Ensure clarity of priorities, accountability, and alignment with strategic objectives.

1. Education: Bachelor’s degree in Marketing, Communications, Business, or related field required. Master’s degree preferred.
2. Experience:
   • Four years progressively responsible management experience.
   • Minimum 7 years of progressive experience in marketing, preferably within healthcare, nonprofit, or mission-driven organizations. Agency experience a plus.
   • Experience in brand management, service line marketing, new facility marketing, campaign execution, and supervisory roles strongly preferred. Sports experience a plus.
   • Familiarity with healthcare terminology and regulations is a plus.
3. Skills: The ideal candidate brings a blend of strategic thinking, data-informed decision-making, and hands-on campaign execution.
   • Strong strategic thinking and project leadership abilities
   • Excellent verbal, written, and interpersonal communication skills
   • High-level proficiency in content development, campaign management, and marketing performance analytics
   • Demonstrated ability to manage multiple projects and priorities in a deadline-driven environment
   • Knowledge of digital marketing platforms, CRM systems, and print production processes
4. Interpersonal Skills: Demonstrates the True North values. The True North values are a set of value-based behaviors that are to be consistently demonstrated and role modeled by all employees that work at NorthBay Health. The True North values principles consist of Nurture/Care, Own It, Respect Relationships, Build Trust and Hardwire Excellence.  Ability to communicate effectively, accurately, and professionally with NorthBay teammates, staff, physicians, and community members. 
5. Hours of Work: Monday through Friday; eight hours each day; some weekend and holiday assignments. Optional hybrid schedule with minimum three days a week on-site.
6. Compensation $135 to $145k annually based on years of experience doing the duties of the role.

At NorthBay Health, we are guided by our values: Nurturing Care; Own It; Respect; Build Trust; and Hardwire Excellence. These principles lead us to our TRUE NORTH and inspire us to provide exceptional care. 

These values serve as the foundation of everything we do, guiding us to deliver individualized care with integrity and accountability. We are committed to fostering a culture of collaboration, where every team member is valued and empowered to contribute their best to the health and well-being of those we serve. 

This is an exciting time to join NorthBay Health.

As an independent, nonprofit health system north of the San Francisco Bay Area, in the Napa/Solano Region, we are expanding our footprint across Solano, Yolo, and Napa counties to meet the evolving needs of our communities. With two acute-care hospitals—including a Level II Trauma Center and a modern maternity unit with a Level III Neonatal Intensive Care Unit (NICU)—along with a comprehensive cancer center, multiple urgent care facilities, and a growing network of primary and specialty clinics, we are investing in the future of care across the region.

NorthBay Health we are home to advanced clinical programs and nationally recognized cardiovascular, neuroscience, and orthopedic services, as well as comprehensive surgical and outpatient specialties. Our commitment to excellence is reflected in our Magnet with Distinction designation for nursing (one of only 12 organizations nationwide) and recognition from U.S. News & World Report as “High Performing” in multiple clinical areas, including maternity care, heart failure, and stroke. NorthBay Medical Center has earned the High Performing designation in maternity care for four consecutive years.

As the only locally governed health system in the region, we remain deeply rooted in our communities while growing into a trusted regional healthcare leader. If you are seeking meaningful work, collaborative teams, and the opportunity to help shape the future of healthcare in Northern California, you will find it at NorthBay Health.

Join us with our commitment to excellence, to achieve our vision to be the trusted healthcare partner of choice for the communities we serve.

To learn more about NorthBay Health's benefits, diversity statement and community please visit