Social Media and Engagement Specialist

At NorthBay Health, the Social Media /Engagement Specialist oversees and manages all aspects of our social media presence while also coordinating and managing events. This role is responsible for developing and executing a comprehensive social media strategy to enhance our healthcare system’s brand awareness, engagement, patient education across various platforms and report on the effectiveness of our social media initiatives. This role will work closely with marketing, communications, talent acquisition, philanthropic foundation, clinical teams, and event stakeholders to ensure all social media and event initiatives align with our organizational goals, values, branding, and industry regulations.

1. Education: AA or Bachelor’s degree in Marketing, Communications, Public Relations, or a related field or an equivalent (8 years) combination of experience in social media / communications and education.
2. Experience: 3-5 years of experience managing social media for healthcare systems, medical institutions, or similar industries preferred. Experience in crisis communications and reputation management preferred. Familiarity with social media advertising tools and techniques preferred. Certification in healthcare marketing or social media management preferred
3. Skills: Strong understanding of HIPAA and healthcare compliance regulations related to digital marketing. Proficiency in social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) and analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social, etc.). Excellent grammar, writing, communication, and editing skills. Proven ability to think strategically and creatively. Strong analytical skills with the ability to derive insights from data and adjust strategies accordingly. Ability to work independently and as part of a collaborative team. Flexibility to work in a fast-paced environment and adapt to changing priorities in the healthcare sector.
4. Interpersonal skills: Demonstrates the True North values. The True North values are a set of value-based behaviors that are to be consistently demonstrated and role modeled by all employees that work at NorthBay Health. The True North values principles consist of Nurture/Care, Own It, Respect Relationships, Build Trust and Hardwire Excellence.
5. Compensation: $29 to $35 based on years of experience doing the duties of the role.

About Us

At NorthBay Health, we are guided by our values: Nurturing Care; Own It; Respect; Build Trust; and Hardwire Excellence. These principles lead us to our TRUE NORTH and inspire us to provide exceptional care.

These values serve as the foundation of everything we do, guiding us to deliver individualized care with integrity and accountability. We are committed to fostering a culture of collaboration, where every team member is valued and empowered to contribute their best to the health and well-being of those we serve. 

NorthBay Health was born in Solano County and we remain committed to delivering advanced medicine here to the community we serve. That’s why we continue to invest in modernizing and expanding our facilities, purchasing cutting-edge equipment and pushing the limits of technology alongside other healthcare pioneers, such as the 

. Our competence, capabilities and practice of collaborating with some of the nation’s most advanced clinical institutions enable us to manage extremely complex cases right here.

Join us with our commitment to excellence, to achieve our vision to be the trusted healthcare partner of choice for the communities we serve.

To learn more about NorthBay Health's benefits, diversity statement and community please visit