Vice President, Marketing and Communications (On-Site)

At NorthBay Health the Vice President of Marketing and Communications leads all strategic marketing and brand management for the organization. Manages public relations and communications functions including reputation management, media relations, marketing and public relations promotion, event management and Internet site content development. Leads all senior-level communications to internal and external audiences, including crisis communications. Serves as the organization’s senior communications advisor. The VP also works closely with members of all corporate Departments to ensure alignment of system-wide messaging – internally and externally – to make certain the “voice of NorthBay” reflects the organization’s brand. This individual leads a team of professionals to deliver results that enhance the reputation of NorthBay and support its strategic plan and growth goals. The VP leads the implementation of marketing initiatives, embracing and strengthening NorthBay’s image and brand, to attract and retain patients. The VP reports to the President, Foundation / Chief Experience Officer.

Education: Bachelor's degree in marketing, healthcare/business administration, public health or a related field is required.  Master’s degree is highly preferred. 

​Experience/Skills: Ten (10) or more years of experience in non-profit brand expertise, marketing and communications. Ten (10) or more years of progressive experience as a manager. Demonstrated track record building and managing marketing teams. Demonstrated leadership, facilitation, networking skills and the ability to think strategically. Demonstrated analytical and financial management skills with operating and capital budgets. Demonstrated experience with market research and current marketing technology, including CRM, digital, marketing automation and performance tracking. Ability to write creative, concise, strategically cogent, and persuasive communications. Proven experience in strategic marketing content development. Demonstrated competence in written, oral and electronic communication skills. Demonstrated change management skills.

Interpersonal Skills: Demonstrates the NorthBay Way. The NorthBay Way is a set of value-based behaviors that are to be consistently demonstrated and role modeled by all employees that work at NorthBay Health. The NorthBay Way principles consist of Caring, Communication, Collaboration, and Competence.

Compensation: 

• Annual salary range $200K - MAX $320K (MAX salary is commensurate of 20+ years experience in a VP role) 
• Eligible for annual incentive bonus optimum achievement.

About Us

At NorthBay Health we are committed to providing you with competitive wages and quality benefits for you and your family:

• Wages reviewed annually and adjusted to remain competitive
• Medical, dental and vision benefits for full and part-time employees and their families. Part-time is 20-39 hours per week
• Tax-deferred 403b with a percentage matched by NorthBay Health
• Employee Assistance Program
• Tax deferred dependent care plan
• Life Insurance
• Employee Recognition Program
• Vacation & Sick Time benefits
• Disability Insurance
• Wellness Program
• Generous shift differentials for eligible staff 

NorthBay Health provides sophisticated healthcare services not only in our two hospitals — NorthBay Medical Center in Fairfield and NorthBay VacaValley Hospital in Vacaville California — but in our primary care, specialty care practices and urgent care centers. From oncology to open heart surgery, and from birth through the end of life, NorthBay Healthcare has teams of medical experts ready to assist in your care.

It is our goal to exude warmth and caring as we meet and greet patients, family and visitors in our hospitals and medical offices. Our dedication to our patients continues throughout their healthcare journey.

NorthBay Health was born in Solano County and we remain committed to delivering advanced medicine here to the community we serve. That’s why we continue to invest in modernizing and expanding our facilities, purchasing cutting-edge equipment and pushing the limits of technology alongside other healthcare pioneers, such as the 

. Our competence, capabilities and practice of collaborating with some of the nation’s most advanced clinical institutions enable us to manage extremely complex cases right here.

To learn more about NorthBay Health's benefits, diversity statement and community please visit