Creative Services Manager

At NorthBay Health, the Creative Services Manager leads NorthBay Health’s creative services team, managing both internal and external talent to deliver compelling visual and written content for internal, external and philanthropic audiences. Reporting to the Director of Marketing & Brand, this role supervises the design team and oversees freelance/contract resources including writers, copyeditors, designers, photographers, and videographers. The Manager is responsible for ensuring brand integrity, balancing workloads, and aligning creative execution with marketing strategy. While design execution is a part of this role, this position is focused on leadership, workflow management, and quality assurance across all creative output, along with strategic creative direction for campaigns and brand. This position exercises discretion and independent judgment; and holds responsibility for executing strategic initiatives that impact the business.

PRIMARY JOB DUTIES

1. Team Leadership & Management – Directly supervises the design team and manages relationships with freelance/contract writers, editors, and creative vendors. Provides mentorship, sets priorities, and evaluates performance. 
2. Creative Oversight – Reviews and approves design and written deliverables for internal, external and philanthropic audiences, ensuring brand standards and quality expectations are met before leadership review or distribution. 
3. Strategic Alignment – Partners with marketing and digital leaders to translate campaign strategies into cohesive creative deliverables that drive patient acquisition, donor engagement, and service line growth. Partners with Foundation leaders to ensure cohesive and timely marketing for philanthropic events. Partners with internal communications team to ensure alignment of brand and creative deliverables for clinical and non-clinical staff.
4. Resource & Workflow Management – Balances workloads across the creative team, establishes efficient processes, and ensures projects are delivered on time and on budget. Coordinates vendor contracting and onboarding.
5. Cross-Functional Collaboration – Works with clinical, operational, and foundation partners to align creative support with institutional goals. Serves as a bridge between strategy and execution.
6. Creative Contribution – Provides design support when needed for high-priority projects, while primarily focusing on leadership and oversight.
7. Continuous Improvement – Monitors trends in healthcare marketing and creative services, recommending improvements to workflows, tools, and creative approaches.

Education: Bachelor’s degree in Graphic Design, Marketing, Communications, or related field.

Experience: Eight to ten, (8–10) years of creative services experience, including at least 4 years progressively responsible management experience.  Healthcare or nonprofit experience preferred.

Skills: Strong leadership and project management abilities; ability to direct both visual and written creative functions; proficiency in Adobe Creative Suite; project management platforms, Smartsheets, MS Teams, strong interpersonal and communication skills.

Interpersonal Skills: Demonstrates the True North values. The True North values are a set of value-based behaviors that are to be consistently demonstrated and role modeled by all employees that work at NorthBay Health.

Hours of Work: Monday through Friday; eight hours each day; some weekend and holiday assignments. Hybrid schedule optional with a minimum 3 days a week on-site.

Compensation: $ 135k to $145k annually based on years of experience doing the duties of the role.  Annual bonus eligible.

At NorthBay Health, we are guided by our values: Nurturing Care; Own It; Respect; Build Trust; and Hardwire Excellence. These principles lead us to our TRUE NORTH and inspire us to provide exceptional care. 

These values serve as the foundation of everything we do, guiding us to deliver individualized care with integrity and accountability. We are committed to fostering a culture of collaboration, where every team member is valued and empowered to contribute their best to the health and well-being of those we serve. 

This is an exciting time to join NorthBay Health.

As an independent, nonprofit health system north of the San Francisco Bay Area, in the Napa/Solano Region, we are expanding our footprint across Solano, Yolo, and Napa counties to meet the evolving needs of our communities. With two acute-care hospitals—including a Level II Trauma Center and a modern maternity unit with a Level III Neonatal Intensive Care Unit (NICU)—along with a comprehensive cancer center, multiple urgent care facilities, and a growing network of primary and specialty clinics, we are investing in the future of care across the region.

NorthBay Health we are home to advanced clinical programs and nationally recognized cardiovascular, neuroscience, and orthopedic services, as well as comprehensive surgical and outpatient specialties. Our commitment to excellence is reflected in our Magnet with Distinction designation for nursing (one of only 12 organizations nationwide) and recognition from U.S. News & World Report as “High Performing” in multiple clinical areas, including maternity care, heart failure, and stroke. NorthBay Medical Center has earned the High Performing designation in maternity care for four consecutive years.

As the only locally governed health system in the region, we remain deeply rooted in our communities while growing into a trusted regional healthcare leader. If you are seeking meaningful work, collaborative teams, and the opportunity to help shape the future of healthcare in Northern California, you will find it at NorthBay Health.

Join us with our commitment to excellence, to achieve our vision to be the trusted healthcare partner of choice for the communities we serve.

To learn more about NorthBay Health's benefits, diversity statement and community please visit